Saturday, July 11, 2009

Three Tips for Avoiding Failure in Email Marketing

Email marketing can be the most effective thing you can do to promote your online business and generate consistent income. However, you need to play by the rules if you want to succeed. Listed below are three things you must keep in mind to avoid failure with email marketing.

1) Sales Pitches

The goal of your email marketing campaign should be to share relevant information with your target market while discreetly building their interest in what you have to offer. It is through this that you can stay in touch with your customers and prospective buyers while positioning yourself as an expert. Keep in mind that this is not the venue for sales pitches. As soon as you use your email marketing campaign for direct advertising, you lose its effectiveness in generating leads.

2) Off-Topic Messages

Keep in mind that the people in your opt-in list subscribed to receive useful information on a specific niche. That niche should be the same one as your online business targets. If you send off-topic messages, you risk annoying your subscribers for not giving them what they expect.

3) Unscheduled Emails

You should have a schedule for sending your emails because if you send them at the wrong day or time, they are likely to be deleted by the recipients. Your best bet is to send your emails either on Tuesdays or on Thursdays at around 10AM in your targeted time zone or as close to that time as possible if your subscribers live in different time zones. Sticking with that schedule can ensure higher open rates.

These are the three things you need to avoid for a successful email marketing campaign. As long as your avoid these, you can generate leads for your online business and ensure that your email marketing efforts are worthwhile.

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